To promote your book successfully, it’s important to budget funds for marketing of books. Although it’s certainly possible to make online book marketing on a shoestring budget, you will still need to invest in promoting your book.

The amount you should budget depends on your book marketing plan. Here are some categories of costs to consider and some money saving tips:

Blog / Website: Website design and hosting fees. If you use a blog-based site you’ll minimize the cost of online book promotion.

Graphics: design of website header and graphic design of printed materials, purchase of stock images to blog / website, and a photo shoot for your author photo. Services such as Killer Covers eCoverBee and can provide lower-cost website graphics.

Printing: Business cards, bookmarks, postcards, flyers and posters for personal appearances. In addition to local printers, check prices online for printers, such as Printing for Less.  Read more...

Reviews of books is a simple and effective way to promote your book. People like hearing about new books and what others think about them.

You”ve probably seen book reviews published in local newspapers or in popular magazines. You can even see on television during the news or talk show.

These are all good places in your book review, of course. But newspaper columnists, magazine writers and television hosts simply don’t have time to review all the books that path. And as popular as they are, their audience may not be the ideal audience for your book.

If you want to reach many people with your book very quickly, try having your book reviewed on blogs that are popular with your target market.

Ask why bloggers to review your book?  Read more...